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  • June 10, 2022
  • Article
  • Harvard Business Review (website)

Does Your Company’s Culture Reinforce Its Strategy and Purpose?

By: Hubert Joly
  • Format:Electronic
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Abstract

Good strategy has traditionally been seen as the key to business success. More recently, purpose has become an essential element of doing business. But something else is missing: culture, or the essential elements of how an organization and its employees behave, as well as its governing beliefs and principles. And yet, culture often receives less attention than purpose and strategy. The author thinks of purpose, strategy, and culture as a triangle: Each angle connects with and shapes the other two, and if one changes, the other two must evolve and adjust to maintain balance and shape, or the triangle breaks and falls apart. He presents three types of levers companies can use to profoundly shape an effective culture and allow their strategy to come to fruition.

Keywords

Success; Mission and Purpose; Organizational Culture; Corporate Strategy

Citation

Joly, Hubert. "Does Your Company’s Culture Reinforce Its Strategy and Purpose?" Harvard Business Review (website) (June 10, 2022).
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About The Author

Hubert Joly

Marketing
→More Publications

More from the Author

    • November 28, 2022
    • Fortune.com

    Why This Should Be Business Leaders’ ‘Finest Hour’

    By: Hubert Joly
    • September 2022
    • Faculty Research

    Deciding When to Engage on Societal Issues

    By: Hubert Joly and Amram Migdal
    • 2022
    • Faculty Research

    The Heart of Business (ハート・オブ・ビジネス)――「人とパーパス」を本気で大切にする新時代のリーダーシップ

    By: Hubert Joly and Caroline Lambert
More from the Author
  • Why This Should Be Business Leaders’ ‘Finest Hour’ By: Hubert Joly
  • Deciding When to Engage on Societal Issues By: Hubert Joly and Amram Migdal
  • The Heart of Business (ハート・オブ・ビジネス)――「人とパーパス」を本気で大切にする新時代のリーダーシップ By: Hubert Joly and Caroline Lambert
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