Publications
Publications
- October 25, 2022
- Harvard Business Review (website)
Why Sharing Economic Growth with the Community Is Good Business
By: José A. Tiburcio, Lino Miguel Dias and Robert S. Kaplan
Abstract
Subsistence dairy ranchers in Central America struggle to stay afloat during the dry season when grass is scarce. Global life sciences company Bayer has launched a program to enable them to produce their own corn silage feed. The results of this program are helping to pull the ranchers out of poverty because they are now able to sustain a consistent milk output through the year and can increase the number of cattle they keep. This in turn makes them more reliable (and cheaper) suppliers for large-scale milk processing companies. This innovation creates value for Bayer and its partners in the program as well as for the ranchers and their customers.
Keywords
Sharing Economy; Innovation; Economic Growth; Poverty; Production; Supply Chain; Social Enterprise; Agriculture and Agribusiness Industry; Central America
Citation
Tiburcio, José A., Lino Miguel Dias, and Robert S. Kaplan. "Why Sharing Economic Growth with the Community Is Good Business." Harvard Business Review (website) (October 25, 2022).