Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • November–December 2022
  • Article
  • Harvard Business Review

Your Company Needs a Space Strategy. Now.

By: Matthew Weinzierl, Prithwiraj (Raj) Choudhury, Tarun Khanna, Alan MacCormack and Brendan Rosseau
  • Format:Print
  • | Pages:12
ShareBar

Abstract

Space is becoming a potential source of value for businesses across a range of sectors, including agriculture, pharmaceuticals, consumer goods, and tourism. To understand what the opportunities are for your company, the authors advise you to consider the four ways in which using space could create value: data, capabilities, resources, and markets.

For most companies thinking about their space strategy over the next five to 10 years, data will be the dominant focus. For instance, many companies are turning to remote-sensing satellites for data that will inform business decisions. Whether it’s tracking the number of cars parked in retail locations, detecting costly and environmentally damaging methane leaks from natural-gas wells, or assessing soil type and moisture content to maximize crop yields, creative uses for data gathered from space abound.

Companies looking further ahead will want to explore the value to be gained from conducting activities in space, utilizing space assets, and meeting demand from the new space age.

Businesses engaging with commercial space should be willing to experiment and should look for partners.

Keywords

Space Strategy; Emerging Markets; Natural Resources; Analytics and Data Science; Organizational Change and Adaptation; Adaptation; Competition; Aerospace Industry

Citation

Weinzierl, Matthew, Prithwiraj (Raj) Choudhury, Tarun Khanna, Alan MacCormack, and Brendan Rosseau. "Your Company Needs a Space Strategy. Now." Harvard Business Review (November–December 2022): 80–91.
  • Read Now

About The Authors

Matthew C. Weinzierl

Business, Government and the International Economy
→More Publications

Prithwiraj Choudhury

Technology and Operations Management
→More Publications

Tarun Khanna

Strategy
→More Publications

Alan D. MacCormack

Technology and Operations Management
→More Publications

More from the Authors

    • March 2023
    • Faculty Research

    TCS: From Physical Offices to Borderless Work Video Supplement

    By: Prithwiraj Choudhury
    • March 2023
    • Faculty Research

    GitLab and the Future of All-Remote Work Video Supplement

    By: Prithwiraj Choudhury
    • February 2023
    • Faculty Research

    Managing the Geography of Work

    By: Prithwiraj Choudhury
More from the Authors
  • TCS: From Physical Offices to Borderless Work Video Supplement By: Prithwiraj Choudhury
  • GitLab and the Future of All-Remote Work Video Supplement By: Prithwiraj Choudhury
  • Managing the Geography of Work By: Prithwiraj Choudhury
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College