mPharma: Scaling Access to Affordable Primary Care in Africa

mPharma is trying to create the largest pan-African healthcare company ever to provide much needed primary care and a reliable, fairly priced supply of drugs. Founder and CEO Greg Rockson must decide how best to achieve this lofty goal. He must prioritize launching a telemedicine program, expanding his pharmacies across the continent, and/or creating a new payment program to cover the cost of medication. Rockson cares deeply about health equity, but his venture capital financed company must be profitable. This case is suitable both as a general business case for undergraduate and MBA students of any level and as a case for courses focused on strategy, entrepreneurship, the healthcare industry, the pharmaceutical sector, social entrepreneurship, and African businesses. mPharma, headquartered in Ghana, has operations in nine African countries.