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  • October 2022 (Revised April 2023)
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mPharma: Scaling Access to Affordable Primary Care in Africa

By: Regina E. Herzlinger and Ben Creo
  • Format:Print
  • | Language:English
  • | Pages:40
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Abstract

mPharma is trying to create the largest pan-African healthcare company ever to provide much needed primary care and a reliable, fairly priced supply of drugs. Founder and CEO Greg Rockson must decide how best to achieve this lofty goal. He must prioritize launching a telemedicine program, expanding his pharmacies across the continent, and/or creating a new payment program to cover the cost of medication. Rockson cares deeply about health equity, but his venture capital financed company must be profitable. This case is suitable both as a general business case for undergraduate and MBA students of any level and as a case for courses focused on strategy, entrepreneurship, the healthcare industry, the pharmaceutical sector, social entrepreneurship, and African businesses. mPharma, headquartered in Ghana, has operations in nine African countries.

Keywords

Africa; Pharmaceutical Companies; Pharmacy Benefit Manager; Health Care; Health Care And Treatment; Health Care Costs; Health Care Delivery; Health Care Entrepreneurship; Telehealth; Health Equity; Corporate Strategy; Social Entrepreneurship; Equity; Growth and Development Strategy; Expansion; Product Launch; Customer Value and Value Chain; Social Enterprise; Multinational Firms and Management; Pharmaceutical Industry; Health Industry; Africa

Citation

Herzlinger, Regina E., and Ben Creo. "mPharma: Scaling Access to Affordable Primary Care in Africa." Harvard Business School Case 323-033, October 2022. (Revised April 2023.)
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About The Author

Regina E. Herzlinger

General Management
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Related Work

    • April 2023
    • Faculty Research

    Note on Healthcare in Ghana

    By: Regina E. Herzlinger and Ben Creo
    • October 2022 (Revised April 2023)
    • Faculty Research

    mPharma: Scaling Access to Affordable Primary Care in Africa

    By: Regina E. Herzlinger and Ben Creo
Related Work
  • Note on Healthcare in Ghana By: Regina E. Herzlinger and Ben Creo
  • mPharma: Scaling Access to Affordable Primary Care in Africa By: Regina E. Herzlinger and Ben Creo
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