Publications
Publications
- October 2022
- HBS Case Collection
Beam Dental (A)
By: Rembrand Koning and Alicia Dadlani
Abstract
In May 2014, Alex Frommeyer, cofounder and CEO of Kentucky-based Beam Dental, a seed-stage startup that developed connected toothbrushes that tracked brushing habits, needed to decide which strategy to pitch to a venture capital firm. The first pitch deck played to the founders’ strengths as engineers and requested funds to develop a market-leading, next-generation connected toothbrush. The second pitch deck requested capital to start a dental insurance company, an industry in which the founders had limited knowledge, that would distribute the toothbrush and offer premium credits for healthy brushing habits. This case is the first case in a two-part series (second case 723-356), and there are two supplements (723-374 and 723-375) for this case.
Keywords
Business Startups; Business Strategy; Entrepreneurship; Financing and Loans; Presentations; Product Development; Insurance Industry; United States; Kentucky; Ohio
Citation
Koning, Rembrand, and Alicia Dadlani. "Beam Dental (A)." Harvard Business School Case 723-355, October 2022.