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Framebridge (B): A New Approach

By: Rembrand Koning and Alicia Dadlani
  • Format:Print
  • | Language:English
  • | Pages:5
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Abstract

In 2022, after revamping operations and expanding retail stores, Framebridge founder and CEO Susan Tynan is optimistic for the future but realizes changing market dynamics. New competitors are entering the market, and margin pressures remained. This case is part two of a two-part series (A case 723-352).

Keywords

Business Startups; Business Strategy; Entrepreneurship; Operations; Market Entry and Exit; Consumer Products Industry; United States; District of Columbia; Kentucky

Citation

Koning, Rembrand, and Alicia Dadlani. "Framebridge (B): A New Approach." Harvard Business School Supplement 723-353, October 2022.

About The Author

Rembrand M. Koning

Strategy
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