Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • October 2022
  • Case
  • HBS Case Collection

Lyra Health: Transforming Mental Health

By: Rembrand Koning and Nicole Keller
  • Format:Print
  • | Language:English
  • | Pages:24
ShareBar

Abstract

In January 2022, Lyra Health was deciding between several different alternatives to grow the business. Founded in 2015, Lyra Health, was a digital mental health platform that combined technology with human therapists and coaches to deliver high quality mental health care to patients. One in five Americans suffered from mental health challenges each year, resulting in significant lost productivity. Yet access to mental health providers was severely limited since many providers did not accept insurance. Quality of care also varied as many providers did not use clinically proven therapeutic treatments. Lyra brought a new approach to the problem by offering easily accessible, high quality mental health services to employees of companies as part of a reimagined employee assistance program (EAP) that encouraged usage. To date, Lyra had focused on large enterprise customers, such as Starbucks, Facebook, and Morgan Stanley. The company believed there was significant untapped opportunity in the corporate enterprise market, but acknowledged that to continue to grow after 2025, it would need to tap into other customer segments. The company was considering expanding internationally, expanding into higher acuity care, targeting small business, and selling to government funded health plans. Each required significant changes to the product as well as operational changes, so realistically, Lyra could only focus on one or two growth options in the near term, and picking the order was important.

Keywords

Mental Health; Health Care and Treatment; Corporate Entrepreneurship; Customer Value and Value Chain; Growth and Development Strategy; Expansion; Health Industry; Technology Industry; San Francisco

Citation

Koning, Rembrand, and Nicole Keller. "Lyra Health: Transforming Mental Health." Harvard Business School Case 723-365, October 2022.
  • Educators

About The Author

Rembrand M. Koning

Strategy
→More Publications

More from the Authors

    • 2023
    • Faculty Research

    Won’t You Be My Neighbor? Events, Knowledge Spillovers, and Entrepreneur Performance in Togo

    By: Stefan Dimitiadis and Rembrand Koning
    • December 2022
    • Management Science

    Social Skills Improve Business Performance: Evidence from a Randomized Control Trial with Entrepreneurs in Togo

    By: Stefan Dimitriadis and Rembrand Koning
    • November 2022 (Revised December 2022)
    • Faculty Research

    Replika AI: Monetizing a Chatbot

    By: Julian De Freitas and Nicole Tempest Keller
More from the Authors
  • Won’t You Be My Neighbor? Events, Knowledge Spillovers, and Entrepreneur Performance in Togo By: Stefan Dimitiadis and Rembrand Koning
  • Social Skills Improve Business Performance: Evidence from a Randomized Control Trial with Entrepreneurs in Togo By: Stefan Dimitriadis and Rembrand Koning
  • Replika AI: Monetizing a Chatbot By: Julian De Freitas and Nicole Tempest Keller
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College