September 2022
Case
HBS Case Collection

DBS: Purpose-Driven Transformation

By: Ranjay Gulati, Adina Wong, Dawn H. Lau and Joseph Mesfin

Format:Print
| Language:English
| Pages:43

Abstract

Singapore-based bank DBS went through three waves of purpose-driven transformation, overhauling the bank’s systems, upgrading employee skills, and re-centering its customer focus, with the bank’s purpose growing bolder with each key milestone achieved. Find out how the board, CEO Piyush Gupta and his management committee steered the bank through the waves of change, and the challenges they had to overcome along the way.

Keywords

Transformation; Alignment; Business Strategy; Balanced Scorecard; Technology Adoption; Mission and Purpose; Banking Industry; Financial Services Industry; Asia; Singapore

Citation

Gulati, Ranjay, Adina Wong, Dawn H. Lau, and Joseph Mesfin. "DBS: Purpose-Driven Transformation." Harvard Business School Case 423-022, September 2022.