Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • August 2022
  • Case
  • HBS Case Collection

Bajaj Finance: Building an Omnipresent Financial Services Firm

By: Das Narayandas and Rachna Tahilyani
  • Format:Print
  • | Language:English
  • | Pages:32
ShareBar

Abstract

Bajaj Finance, India’s largest consumer finance firm with $20.9 billion of assets across 50.5 million customers, is on a journey to transform itself from a traditional firm that sells loans and other financial products through brick-and-mortar outlets to an omnipresent firm that offers customers a seamless experience across the physical and online world. Can a traditional offline firm with limited experience in the digital arena embrace a new customer-focused way of working? Can it win against a consumer tech giant like Amazon, which aspires to be the “earth’s most customer-centric company”?

Keywords

Financial Institutions; Transformation; Financial Instruments; Customer Satisfaction; Internet and the Web; Customer Focus and Relationships; India

Citation

Narayandas, Das, and Rachna Tahilyani. "Bajaj Finance: Building an Omnipresent Financial Services Firm." Harvard Business School Case 523-040, August 2022.
  • Educators
  • Purchase

About The Author

Das Narayandas

Marketing
→More Publications

More from the Authors

    • July 2022
    • Faculty Research

    Hometown Foods

    By: Julian De Freitas, Jeremy Yang and Das Narayandas
    • March 2022
    • Faculty Research

    Hometown Foods Spreadsheet Supplement for Instructors

    By: Julian De Freitas, Jeremy Yang and Das Narayandas
    • March 2022
    • Faculty Research

    Hometown Foods Spreadsheet Supplement for Students

    By: Julian De Freitas, Jeremy Yang and Das Narayandas
More from the Authors
  • Hometown Foods By: Julian De Freitas, Jeremy Yang and Das Narayandas
  • Hometown Foods Spreadsheet Supplement for Instructors By: Julian De Freitas, Jeremy Yang and Das Narayandas
  • Hometown Foods Spreadsheet Supplement for Students By: Julian De Freitas, Jeremy Yang and Das Narayandas
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College