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  • August 2022 (Revised May 2025)
  • Case
  • HBS Case Collection

Fresh Food Generation

By: Brian Trelstad, Amy Klopfenstein and Mel Martin
  • Format:Print
  • | Language:English
  • | Pages:9
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Abstract

This case highlights one of five BIPOC entrepreneurs in the Boston area as part of the HBS Impact Investment Fund. In fall 2021, a team of HBS students reviewed the financial statements of Fresh Food Generation (FFG), a Dorchester, Massachusetts-based food service provider that they were evaluating for potential investment from the HBS Impact Fund. FFG Founder and CEO Cassandria Campbell was open to taking an investment from the HBS Impact Fund to scale FFG, including hiring an operations manager, purchasing new kitchen equipment, and exploring the viability of a new business line. Campbell had ambitious plans to grow the company but was worried that the Impact Fund’s investment might be too small to help drive the growth she was looking to achieve. The student team was equally confident that FFG, which expanded the availability of fresh, locally sourced cuisine, met the fund’s criteria for impact.

Keywords

Impact Investing; Investment; Entrepreneurial Finance; Entrepreneurship; Race; Food and Beverage Industry; Boston

Citation

Trelstad, Brian, Amy Klopfenstein, and Mel Martin. "Fresh Food Generation." Harvard Business School Case 323-010, August 2022. (Revised May 2025.)
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About The Author

Brian L. Trelstad

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Related Work

    • April 2023
    • Faculty Research

    Fresh Food Generation

    By: Brian Trelstad
    • August 2022 (Revised May 2025)
    • Faculty Research

    Fresh Food Generation

    By: Brian Trelstad, Amy Klopfenstein and Mel Martin
Related Work
  • Fresh Food Generation By: Brian Trelstad
  • Fresh Food Generation By: Brian Trelstad, Amy Klopfenstein and Mel Martin
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