Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • August 2022
  • Supplement
  • HBS Case Collection

Zalora: Data-Driven Pricing Recommendations

By: Ayelet Israeli
  • Format:Print
  • | Language:English
  • | Pages:6
ShareBar

Abstract

This exercise can be used in conjunction with the main case "Zalora: Data-Driven Pricing" to facilitate class discussion without requiring data analysis from the students. Instead, the exercise presents reports that were created by the data science team to answer the pricing question presented in the case. The students analyze those reports to facilitate learnings about data generating process, descriptive analysis, statistical analysis, and other aspects important for data driven decision making.

Keywords

Pricing; Pricing Algorithms; Dynamic Pricing; Ecommerce; Pricing Strategy; Pricing And Revenue Management; Apparel; Singapore; Startup; Demand Estimation; Data Analysis; Data Analytics; Exercise; Price; Internet and the Web; Apparel and Accessories Industry; Retail Industry; Fashion Industry; Singapore

Citation

Israeli, Ayelet. "Zalora: Data-Driven Pricing Recommendations." Harvard Business School Supplement 523-032, August 2022.
  • Purchase

About The Author

Ayelet Israeli

Marketing
→More Publications

More from the Author

    • June 2025
    • Faculty Research

    Full-Funnel Advertising on TikTok: An Experiment (Solution)

    By: Jeremy Yang and Ayelet Israeli
    • June 2025
    • Faculty Research

    Full-Funnel Advertising on TikTok: An Experiment

    By: Jeremy Yang and Ayelet Israeli
    • June 2025
    • Faculty Research

    Full-Funnel Advertising on TikTok: An Experiment

    By: Jeremy Yang and Ayelet Israeli
More from the Author
  • Full-Funnel Advertising on TikTok: An Experiment (Solution) By: Jeremy Yang and Ayelet Israeli
  • Full-Funnel Advertising on TikTok: An Experiment By: Jeremy Yang and Ayelet Israeli
  • Full-Funnel Advertising on TikTok: An Experiment By: Jeremy Yang and Ayelet Israeli
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.