Publications
Publications
  • September 2022
  • Case
  • HBS Case Collection

Pointillist: Building a Business in Customer Journey Analytics

By: David C. Edelman
  • Format:Print
  • | Language:English
  • | Pages:12
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Abstract

Growth challenges in building a SAAS business using AI for Customer Experience analysis.

Keywords

AI; Customer Experience; Analytics; Marketing; Entrepreneurship; United States

Citation

Edelman, David C. "Pointillist: Building a Business in Customer Journey Analytics." Harvard Business School Case 523-026, September 2022.

About The Author

David C. Edelman

Marketing
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