Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • 20 Oct 2022 - 22 Oct 2022
  • Talk

Evaluative Dynamics: Summarizing Customer Journeys, Interviews, and Lives

By: Julian De Freitas, P. Kim and T. Ullman
  • Language:English
ShareBar

Citation

De Freitas, Julian, P. Kim, and T. Ullman. "Evaluative Dynamics: Summarizing Customer Journeys, Interviews, and Lives." Association for Consumer Research Annual Conference, Denver, CO, October 20–22, 2022.

About The Author

Julian De Freitas

Marketing
→More Publications

More from the Authors

    • July–August 2025
    • Harvard Business Review

    Don’t Let an AI Failure Harm Your Brand

    By: Julian De Freitas
    • June 2025
    • Journal of Consumer Research

    Ideation with Generative AI—In Consumer Research and Beyond

    By: Julian De Freitas, G. Nave and Stefano Puntoni
    • March 2025
    • Journal of Experimental Psychology: General

    Is Personal Identity Intransitive?

    By: J. De Freitas and L. J. Rips
More from the Authors
  • Don’t Let an AI Failure Harm Your Brand By: Julian De Freitas
  • Ideation with Generative AI—In Consumer Research and Beyond By: Julian De Freitas, G. Nave and Stefano Puntoni
  • Is Personal Identity Intransitive? By: J. De Freitas and L. J. Rips
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.