Publications
Publications
- 20 Oct 2022 - 22 Oct 2022
Evaluative Dynamics: Summarizing Customer Journeys, Interviews, and Lives
By: Julian De Freitas, P. Kim and T. Ullman
Citation
De Freitas, Julian, P. Kim, and T. Ullman. "Evaluative Dynamics: Summarizing Customer Journeys, Interviews, and Lives." Association for Consumer Research Annual Conference, Denver, CO, October 20–22, 2022.