Publications
Publications
  • 20 Oct 2022 - 22 Oct 2022
  • Talk

Evaluative Dynamics: Summarizing Customer Journeys, Interviews, and Lives

By: Julian De Freitas, P. Kim and T. Ullman
  • Language:English
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Citation

De Freitas, Julian, P. Kim, and T. Ullman. "Evaluative Dynamics: Summarizing Customer Journeys, Interviews, and Lives." Association for Consumer Research Annual Conference, Denver, CO, October 20–22, 2022.

About The Author

Julian De Freitas

Marketing
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