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Publications
  • 10 Nov 2022 - 13 Nov 2022
  • Conference Presentation

Timely Statements: Swift Brand Activism Is the Most Effective and Memorable

By: Julian De Freitas, Jimin Nam, M. Balakrishnan and Alison Wood Brooks
  • Language:English
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Citation

De Freitas, Julian, Jimin Nam, M. Balakrishnan, and Alison Wood Brooks. "Timely Statements: Swift Brand Activism Is the Most Effective and Memorable." Paper presented at the Society for Judgment and Decision Making Annual Meeting, San Diego, CA, November 10–13, 2022.

About The Authors

Julian De Freitas

Marketing
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Alison Wood Brooks

Negotiation, Organizations & Markets
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More from the Authors

    • 2023
    • Faculty Research

    Summarizing the Mental Customer Journey

    By: Julian De Freitas, Ahmet Uğuralp, Zeliha Uğuralp, Pechthida Kim and Tomer Ullman
    • 2023
    • Faculty Research

    Public Perception and Autonomous Vehicle Liability

    By: Julian De Freitas, Xilin Zhou, Margherita Atzei, Shoshana Boardman and Luigi Di Lillo
    • 2022
    • Faculty Research

    Improving Human-Algorithm Collaboration: Causes and Mitigation of Over- and Under-Adherence

    By: Maya Balakrishnan, Kris Ferreira and Jordan Tong
More from the Authors
  • Summarizing the Mental Customer Journey By: Julian De Freitas, Ahmet Uğuralp, Zeliha Uğuralp, Pechthida Kim and Tomer Ullman
  • Public Perception and Autonomous Vehicle Liability By: Julian De Freitas, Xilin Zhou, Margherita Atzei, Shoshana Boardman and Luigi Di Lillo
  • Improving Human-Algorithm Collaboration: Causes and Mitigation of Over- and Under-Adherence By: Maya Balakrishnan, Kris Ferreira and Jordan Tong
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