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Timely Statements: Swift Brand Activism Is the Most Effective and Memorable

By: Julian De Freitas, Jimin Nam, M. Balakrishnan and Alison Wood Brooks
  • Language:English
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Citation

De Freitas, Julian, Jimin Nam, M. Balakrishnan, and Alison Wood Brooks. "Timely Statements: Swift Brand Activism Is the Most Effective and Memorable." Paper presented at the Society for Judgment and Decision Making Annual Meeting, San Diego, CA, November 10–13, 2022.

About The Authors

Julian De Freitas

Marketing
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Alison Wood Brooks

Negotiation, Organizations & Markets
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