Publications
Publications
- 10 Nov 2022 - 13 Nov 2022
Timely Statements: Swift Brand Activism Is the Most Effective and Memorable
By: Julian De Freitas, Jimin Nam, M. Balakrishnan and Alison Wood Brooks
Citation
De Freitas, Julian, Jimin Nam, M. Balakrishnan, and Alison Wood Brooks. "Timely Statements: Swift Brand Activism Is the Most Effective and Memorable." Paper presented at the Society for Judgment and Decision Making Annual Meeting, San Diego, CA, November 10–13, 2022.