Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • 2022
  • Working Paper

Speedy Activists: Firm Reaction Time to Sociopolitical Events Influences Consumer Behavior

By: Jimin Nam, M. Balakrishnan, Julian De Freitas and Alison Wood Brooks
  • Format:Print
  • | Language:English
ShareBar

Citation

Nam, Jimin, M. Balakrishnan, Julian De Freitas, and Alison Wood Brooks. "Speedy Activists: Firm Reaction Time to Sociopolitical Events Influences Consumer Behavior." Working Paper, 2022.

About The Authors

Julian De Freitas

Marketing
→More Publications

Alison Wood Brooks

Negotiation, Organizations & Markets
→More Publications

More from the Authors

    • January 28, 2023
    • Wall Street Journal

    Will We Blame Self-Driving Cars? A New Study Finds That People Are Likely to Hold Autonomous Vehicles Liable for Accidents Even When They’re Not at Fault

    By: Julian De Freitas
    • 2023
    • Faculty Research

    Summarizing the Mental Customer Journey

    By: Julian De Freitas, Ahmet Uğuralp, Zeliha Uğuralp, Pechthida Kim and Tomer Ullman
    • 2023
    • Faculty Research

    Public Perception and Autonomous Vehicle Liability

    By: Julian De Freitas, Xilin Zhou, Margherita Atzei, Shoshana Boardman and Luigi Di Lillo
More from the Authors
  • Will We Blame Self-Driving Cars? A New Study Finds That People Are Likely to Hold Autonomous Vehicles Liable for Accidents Even When They’re Not at Fault By: Julian De Freitas
  • Summarizing the Mental Customer Journey By: Julian De Freitas, Ahmet Uğuralp, Zeliha Uğuralp, Pechthida Kim and Tomer Ullman
  • Public Perception and Autonomous Vehicle Liability By: Julian De Freitas, Xilin Zhou, Margherita Atzei, Shoshana Boardman and Luigi Di Lillo
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College