Publications
Publications
- 2022
Speedy Activists: Firm Reaction Time to Sociopolitical Events Influences Consumer Behavior
By: Jimin Nam, M. Balakrishnan, Julian De Freitas and Alison Wood Brooks
Citation
Nam, Jimin, M. Balakrishnan, Julian De Freitas, and Alison Wood Brooks. "Speedy Activists: Firm Reaction Time to Sociopolitical Events Influences Consumer Behavior." Working Paper, 2022.