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Speedy Activists: Firm Reaction Time to Sociopolitical Events Influences Consumer Behavior

By: Jimin Nam, M. Balakrishnan, Julian De Freitas and Alison Wood Brooks
  • Format:Print
  • | Language:English
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Citation

Nam, Jimin, M. Balakrishnan, Julian De Freitas, and Alison Wood Brooks. "Speedy Activists: Firm Reaction Time to Sociopolitical Events Influences Consumer Behavior." Working Paper, 2022.

About The Authors

Julian De Freitas

Marketing
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Alison Wood Brooks

Negotiation, Organizations & Markets
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