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Publications
Publications
  • 2022
  • Working Paper

Speedy Activists: Firm Reaction Time to Sociopolitical Events Influences Consumer Behavior

By: Jimin Nam, M. Balakrishnan, Julian De Freitas and Alison Wood Brooks
  • Format:Print
  • | Language:English
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Citation

Nam, Jimin, M. Balakrishnan, Julian De Freitas, and Alison Wood Brooks. "Speedy Activists: Firm Reaction Time to Sociopolitical Events Influences Consumer Behavior." Working Paper, 2022.

About The Authors

Julian De Freitas

Marketing
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Alison Wood Brooks

Negotiation, Organizations & Markets
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More from the Authors

    • March 31, 2023
    • Harvard Business Review (website)

    What Is the Optimal Pattern of a Customer Journey?

    By: Julian De Freitas
    • March 2023
    • Faculty Research

    Laughter on Call: Injecting Conversational Levity

    By: Alison Wood Brooks, Michael I. Norton and F Katelynn Boland
    • 2022
    • Faculty Research

    Differentiating on Diversity: How Disclosing Workforce Diversity Improves Brand Attitudes

    By: Maya Balakrishnan, Jimin Nam and Ryan W. Buell
More from the Authors
  • What Is the Optimal Pattern of a Customer Journey? By: Julian De Freitas
  • Laughter on Call: Injecting Conversational Levity By: Alison Wood Brooks, Michael I. Norton and F Katelynn Boland
  • Differentiating on Diversity: How Disclosing Workforce Diversity Improves Brand Attitudes By: Maya Balakrishnan, Jimin Nam and Ryan W. Buell
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