Publications
Publications
- July 2022
- HBS Case Collection
Metaverse Seoul
By: Mitchell Weiss and Samantha Markowitz
Abstract
In May 2022, the Seoul Metropolitan Government (SMG) launched the pilot of Metaverse Seoul, a government-run metaverse. SMG had delivered a virtual version of Seoul’s mayor’s office. The team aimed to gain insights as they worked towards building a broad, immersive, online government platform. They’d invited citizen feedback in many ways, including via a virtual mailbox and bulletin board placed prominently around the corner from where an avatar of the mayor could greet visitors and preside over gatherings. Now, public comments were coming in and the team had to decide what to make of them.
Keywords
Metaverse; Entrepreneurship; Innovation and Invention; Digital Platforms; Internet and the Web; Government Administration; Public Administration Industry; South Korea; Asia
Citation
Weiss, Mitchell, and Samantha Markowitz. "Metaverse Seoul." Harvard Business School Case 823-009, July 2022.