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  • July 2022
  • Case
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Metaverse Seoul

By: Mitchell Weiss and Samantha Markowitz
  • Format:Print
  • | Language:English
  • | Pages:34
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Abstract

In May 2022, the Seoul Metropolitan Government (SMG) launched the pilot of Metaverse Seoul, a government-run metaverse. SMG had delivered a virtual version of Seoul’s mayor’s office. The team aimed to gain insights as they worked towards building a broad, immersive, online government platform. They’d invited citizen feedback in many ways, including via a virtual mailbox and bulletin board placed prominently around the corner from where an avatar of the mayor could greet visitors and preside over gatherings. Now, public comments were coming in and the team had to decide what to make of them.

Keywords

Metaverse; Entrepreneurship; Innovation and Invention; Digital Platforms; Internet and the Web; Government Administration; Public Administration Industry; South Korea; Asia

Citation

Weiss, Mitchell, and Samantha Markowitz. "Metaverse Seoul." Harvard Business School Case 823-009, July 2022.
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About The Author

Mitchell B. Weiss

Entrepreneurial Management
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  • Charting a Course for Boston: Organizing for Change By: Lisa C. Cox, Mitchell B. Weiss and Jorrit De Jong
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  • Biobot Analytics By: Ray Kluender, Joshua Krieger and Mitch Weiss
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