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  • July 2022
  • Case
  • HBS Case Collection

Kovi: Changing Brazil’s Mobility Landscape

By: Lynda M. Applegate, Michael Norris and Alexis Lefort
  • Format:Print
  • | Language:English
  • | Pages:32
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Abstract

Kovi, a car rental startup located in São Paulo, Brazil, provides affordable access to rental cars for rideshare drivers. The case examines the origins of the company, provides background on the auto and rideshare industries in Brazil, and follows the CEO, Adhemar Milani Neto, as he evaluates options for growing the company.

Keywords

Ridesharing; Entrepreneurship; Growth and Development Strategy; Business Startups; Developing Countries and Economies; Auto Industry; Brazil; Mexico; Latin America

Citation

Applegate, Lynda M., Michael Norris, and Alexis Lefort. "Kovi: Changing Brazil’s Mobility Landscape." Harvard Business School Case 823-028, July 2022.
  • Educators

About The Author

Lynda M. Applegate

Entrepreneurial Management
→More Publications

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More from the Authors
  • Patagonia: “Earth Is Now Our Only Shareholder” By: Brian Trelstad, Nien-he Hsieh, Michael Norris and Susan Pinckney
  • Beamery: Using Skills and AI to Modernize HR By: Boris Groysberg, Alexis Lefort, Susan Pinckney and Carolina Bartunek
  • The LPGA’s Long Drive Toward Gender Equity (B) By: Boris Groysberg and Alexis Lefort
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