Publications
Publications
  • October 2022
  • Case
  • HBS Case Collection

Podimetrics: Next Steps for Diabetes Cases

By: Regina E. Herzlinger and Ben Creo
  • Format:Print
  • | Language:English
  • | Pages:37
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Abstract

Podimetrics, a virtual care management company treating adults with acute diabetes, sat at the intersection of medical device technology, data, and health services. Their leadership team considered the best next step for the company to take—would it be expanding the care model to include patients with less acute diabetes, focusing on their existing patients with diabetes, or re-designing their proprietary SmartMat to offer a lower-priced model direct-to-consumer? With the goal to keep diabetic patients on their feet and to decrease the need for diabetes-related limb amputations, the leadership team at Podimetrics evaluated their best options.

Keywords

Health Care; Health Care Delivery; Health Care Entrepreneurship; Health Care Outcomes; Diabetes; Chronic Disease; Chronic Illness; Health Care and Treatment; Health Disorders; Medical Specialties; Technological Innovation; Innovation Strategy; Product Development; Business Model; Customer Focus and Relationships; Medical Devices and Supplies Industry; Health Industry

Citation

Herzlinger, Regina E., and Ben Creo. "Podimetrics: Next Steps for Diabetes Cases." Harvard Business School Case 323-015, October 2022.

About The Author

Regina E. Herzlinger

General Management
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