October 2022 (Revised May 2023)
Case
HBS Case Collection

Podimetrics: Next Steps for Diabetes Cases

Format:Print
| Language:English
| Pages:37

Abstract

Podimetrics, a virtual care management company treating adults with acute diabetes, sat at the intersection of medical device technology, digital health, and health services. Its SmartMat had demonstrated that it could help prevent amputations and that people with diabetes and providers would use it. SmartMat had also earned FDA clearance. Their leadership team considered the best next step for the company to take—would it be expanding the care model to include patients with less acute diabetes, focusing on their existing patients with diabetes, or re-designing their proprietary SmartMat to offer a lower-priced model, direct-to-consumer? With their goal to decrease the need for diabetes-related limb amputations, the leadership team at Podimetrics evaluated their best options. This case is suitable both as a general business case for undergraduate and MBA students of any level focused on strategy, entrepreneurship, the healthcare industry, social entrepreneurship, chronic disease management, digital health, and diabetes.

Keywords

Health Care; Health Care Delivery; Health Care Entrepreneurship; Health Care Outcomes; Diabetes; Chronic Disease; Chronic Illness; Health Care and Treatment; Health Disorders; Medical Specialties; Technological Innovation; Innovation Strategy; Product Development; Business Model; Customer Focus and Relationships; Medical Devices and Supplies Industry; Health Industry

Citation

Herzlinger, Regina E., and Ben Creo. "Podimetrics: Next Steps for Diabetes Cases." Harvard Business School Case 323-015, October 2022. (Revised May 2023.)