Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • October 2022 (Revised May 2023)
  • Case
  • HBS Case Collection

Podimetrics: Next Steps for Diabetes Cases

By: Regina E. Herzlinger and Ben Creo
  • Format:Print
  • | Language:English
  • | Pages:37
ShareBar

Abstract

Podimetrics, a virtual care management company treating adults with acute diabetes, sat at the intersection of medical device technology, digital health, and health services. Its SmartMat had demonstrated that it could help prevent amputations and that people with diabetes and providers would use it. SmartMat had also earned FDA clearance. Their leadership team considered the best next step for the company to take—would it be expanding the care model to include patients with less acute diabetes, focusing on their existing patients with diabetes, or re-designing their proprietary SmartMat to offer a lower-priced model, direct-to-consumer? With their goal to decrease the need for diabetes-related limb amputations, the leadership team at Podimetrics evaluated their best options. This case is suitable both as a general business case for undergraduate and MBA students of any level focused on strategy, entrepreneurship, the healthcare industry, social entrepreneurship, chronic disease management, digital health, and diabetes.

Keywords

Health Care; Health Care Delivery; Health Care Entrepreneurship; Health Care Outcomes; Diabetes; Chronic Disease; Chronic Illness; Health Care and Treatment; Health Disorders; Medical Specialties; Technological Innovation; Innovation Strategy; Product Development; Business Model; Customer Focus and Relationships; Medical Devices and Supplies Industry; Health Industry

Citation

Herzlinger, Regina E., and Ben Creo. "Podimetrics: Next Steps for Diabetes Cases." Harvard Business School Case 323-015, October 2022. (Revised May 2023.)
  • Educators

About The Author

Regina E. Herzlinger

General Management
→More Publications

More from the Authors

    • April 2023
    • Faculty Research

    Note on Healthcare in Ghana

    By: Regina E. Herzlinger and Ben Creo
    • April 24, 2023
    • CMR Insights

    In the COVID Era, Why Corporate Benefits Demand CEO/CFO Leadership

    By: Regina E. Herzlinger
    • February 2023
    • JAMA Health Forum

    Maintaining Health Care Innovations After the Pandemic

    By: Regina E. Herzlinger, Barak D. Richman and Kevin A. Schulman
More from the Authors
  • Note on Healthcare in Ghana By: Regina E. Herzlinger and Ben Creo
  • In the COVID Era, Why Corporate Benefits Demand CEO/CFO Leadership By: Regina E. Herzlinger
  • Maintaining Health Care Innovations After the Pandemic By: Regina E. Herzlinger, Barak D. Richman and Kevin A. Schulman
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College