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  • July 2022 (Revised February 2023)
  • Case
  • HBS Case Collection

Duolingo: Teaching Languages to the Masses

By: Youngme Moon
  • Format:Print
  • | Language:English
  • | Pages:21
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Abstract

In early 2022, the CEO of Duolingo—the world's most popular language learning app—is faced with a number of questions involving the company's monetization and growth strategy.

Keywords

Monetization Strategy; Growth and Development Strategy

Citation

Moon, Youngme. "Duolingo: Teaching Languages to the Masses." Harvard Business School Case 323-016, July 2022. (Revised February 2023.)

About The Author

Youngme Moon

General Management
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