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  • July 2022
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Duolingo: Teaching Languages to the Masses

By: Youngme Moon
  • Format:Print
  • | Language:English
  • | Pages:21
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Abstract

In early 2022, the CEO of Duolingo--the world's most popular language learning app--is faced with a number of questions involving the company's monetization and growth strategy.

Keywords

Monetization Strategy; Growth and Development Strategy

Citation

Moon, Youngme. "Duolingo: Teaching Languages to the Masses." Harvard Business School Case 323-016, July 2022.
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About The Author

Youngme Moon

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  • Bringing Ideas to Life: The Story of Paul English By: Youngme Moon, Frances X. Frei and F. Katelynn Boland
  • Paul Polman By: Elizabeth A. Keenan, Youngme Moon and Susie Ma
  • Bee-ing Better at Bombas By: Elizabeth A. Keenan, Youngme Moon and John Masko
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