Publications
Publications

eGrocery and the Role of Data and E-Commerce Analytics for CPG Firms

By: Ayelet Israeli
  • Format:Print
  • | Language:English
  • | Pages:10
ShareBar

Abstract

Teaching Note for HBS Case No. 521-077.

Keywords

Data; Data Analysis; Data Analytics; Data Sharing; CPG; Consumer Packaged Goods (CPG); Delivery Planning; Customer Lifetime Value; Online Channel; Retail; Retail Analytics; Retailing Industry; Ecommerce; Grocery; Optimization; Analytics and Data Science; Analysis; Customer Value and Value Chain; Marketing Channels; E-commerce; Retail Industry; Consumer Products Industry; United States

Citation

Israeli, Ayelet. "eGrocery and the Role of Data and E-Commerce Analytics for CPG Firms." Harvard Business School Teaching Note 523-012, July 2022.

About The Author

Ayelet Israeli

Marketing
More Publications

More from the Author