July 2022
Case
HBS Case Collection

Bringing Ideas to Life: The Story of Paul English

By: Youngme Moon, Frances X. Frei and F. Katelynn Boland

Format:Multimedia
| Language:English

Abstract

Paul English is one of the most imaginative innovators of his generation. This case explores his process of creative idea generation. The case includes an exercise for students to generate value-creating ideas from scratch.

Keywords

Innovation ＆ Entrepreneurship; Idea Generation; Founder; Startup; Creativity; Imagination; Value Creation; Innovation and Invention

Citation

Moon, Youngme, Frances X. Frei, and F. Katelynn Boland. "Bringing Ideas to Life: The Story of Paul English." Harvard Business School Multimedia/Video Case 322-709, July 2022. (Click here to access this case.)