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  • June 2022
  • Teaching Note
  • HBS Case Collection

Katie Couric Media: Landing the First Client

By: N. Louis Shipley, William R. Kerr and Paige Boehmcke
  • Format:Print
  • | Language:English
  • | Pages:8
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Abstract

Developed for teaching Entrepreneurial Sales, the Katie Couric Media case supports class discussion on client selection, sales strategy, and scaling a startup media firm.

Keywords

Customer Relationship Management; Marketing; Mergers And Acquisitions; Start-up; Entrepreneurship; Sales; Business and Stakeholder Relations; Media and Broadcasting Industry

Citation

Shipley, N. Louis, William R. Kerr, and Paige Boehmcke. "Katie Couric Media: Landing the First Client." Harvard Business School Teaching Note 822-138, June 2022.
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About The Authors

N. Louis Shipley

Entrepreneurial Management
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William R. Kerr

Entrepreneurial Management
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More from the Authors
  • Note on Digital Commerce and Delivery: Grocery and Food Value Chains By: William R. Kerr, Daniel O'Connor, Paige Boehmcke and Will Ensor
  • Can Goodr Fight Food Insecurity at Scale? By: Daniel Isenberg and William R. Kerr
  • RacingThePlanet’s 20-Year Marathon By: Daniel Isenberg and William Kerr
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