June 2022
Teaching Note
HBS Case Collection

Katie Couric Media: Landing the First Client

By: N. Louis Shipley, William R. Kerr and Paige Boehmcke

Format:Print
| Language:English
| Pages:8

Abstract

Developed for teaching Entrepreneurial Sales, the Katie Couric Media case supports class discussion on client selection, sales strategy, and scaling a startup media firm.

Keywords

Customer Relationship Management; Marketing; Mergers And Acquisitions; Start-up; Entrepreneurship; Sales; Business and Stakeholder Relations; Media and Broadcasting Industry

Citation

Shipley, N. Louis, William R. Kerr, and Paige Boehmcke. "Katie Couric Media: Landing the First Client." Harvard Business School Teaching Note 822-138, June 2022.