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  • May 2022
  • Case
  • HBS Case Collection

Maestro Pizza: Coming in Hot!

By: Ramon Casadesus-Masanell and Fares Khrais
  • Format:Print
  • | Language:English
  • | Pages:15
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Abstract

Maestro pizza opened its first store in 2014 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of international pizza giants who had been operating in the country for nearly two decades. That was when Maestro found itself locked into a costly, seemingly relentless, multi-year marketing and pricing war with the market leader at the time; Domino’s pizza. This series of cases (from A to H) chronicles Maestro’s journey from inception up to 2020 and the various challenges it faced. This multi-part case study provides students with the opportunity to reflect at key inflection points for Al Omran and his team as a result of the competition with Domino’s and changing market conditions.

Keywords

Competitive Strategy; Competitive Advantage; Competition; Market Entry and Exit; Emerging Markets; Business Startups; Corporate Entrepreneurship; Product Positioning; Disruption; Disruptive Innovation; Advertising; Advertising Campaigns; Social Media; Forecasting and Prediction; Crisis Management; Growth and Development Strategy; Brands and Branding; Product Development; Production; Service Delivery; Business Growth and Maturation; Financial Statements; Cost Management; Analysis; Quality; Performance Consistency; Customer Satisfaction; Profit; Family Ownership; Food and Beverage Industry; Middle East; Saudi Arabia

Citation

Casadesus-Masanell, Ramon, and Fares Khrais. "Maestro Pizza: Coming in Hot!" Harvard Business School Case 722-399, May 2022.
  • Educators

About The Author

Ramon Casadesus-Masanell

Strategy
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Related Work

    • May 2022
    • Faculty Research

    Maestro Pizza (B): The Competition Awakens

    By: Ramon Casadesus-Masanell and Fares Khrais
    • May 2022
    • Faculty Research

    Maestro Pizza (C): Taking the Fight Outside

    By: Ramon Casadesus-Masanell and Fares Khrais
    • May 2022
    • Faculty Research

    Maestro Pizza (D): This Means War

    By: Ramon Casadesus-Masanell and Fares Khrais
    • May 2022
    • Faculty Research

    Maestro Pizza (E): Turning up the Heat

    By: Ramon Casadesus-Masanell and Fares Khrais
    • May 2022
    • Faculty Research

    Maestro Pizza (F): A New Direction

    By: Ramon Casadesus-Masanell and Fares Khrais
    • May 2022
    • Faculty Research

    Maestro Pizza (G): Corona, Time for Agility

    By: Ramon Casadesus-Masanell and Fares Khrais
    • May 2022
    • Faculty Research

    Maestro Pizza (H): Making the Best of the Situation

    By: Ramon Casadesus-Masanell and Fares Khrais
Related Work
  • Maestro Pizza (B): The Competition Awakens By: Ramon Casadesus-Masanell and Fares Khrais
  • Maestro Pizza (C): Taking the Fight Outside By: Ramon Casadesus-Masanell and Fares Khrais
  • Maestro Pizza (D): This Means War By: Ramon Casadesus-Masanell and Fares Khrais
  • Maestro Pizza (E): Turning up the Heat By: Ramon Casadesus-Masanell and Fares Khrais
  • Maestro Pizza (F): A New Direction By: Ramon Casadesus-Masanell and Fares Khrais
  • Maestro Pizza (G): Corona, Time for Agility By: Ramon Casadesus-Masanell and Fares Khrais
  • Maestro Pizza (H): Making the Best of the Situation By: Ramon Casadesus-Masanell and Fares Khrais
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