Publications
Publications
  • Article
  • Harvard Business Review (website)

Are You Really Innovating Around Your Customers' Needs?

By: Sunil Gupta
  • Format:Electronic
ShareBar

Abstract

Every company believes it is customer-centric. However, most of them are product- and service-centric first, focusing on how to enhance their offerings rather than putting themselves in their customers’ shoes. To come up with truly innovative customer-centric ideas, companies must 1) Understand the problem the customer is trying to solve; 2) Identify and eliminate pain points; and 3) Look beyond their products.

Keywords

Customer Focus and Relationships; Customer Satisfaction; Innovation and Management

Citation

Gupta, Sunil. "Are You Really Innovating Around Your Customers' Needs?" Harvard Business Review (website) (October 1, 2020).

About The Author

Sunil Gupta

Marketing
More Publications

More from the Author