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  • May 2022
  • Case
  • HBS Case Collection

RacingThePlanet’s 20-Year Marathon

By: Daniel Isenberg and William Kerr
  • Format:Print
  • | Language:English
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Abstract

Mary Gadams, founder and CEO of RacingThePlanet, has managed to stage sporting events in some of the world's most inhospitable locations for the last 20 years. New challenges, including the COVID-19 pandemic, have arisen. How can this small company navigate the global racing market, international regulations, COVID responses, and more?

Keywords

Entrepreneurial Management; Sports; Sports Management; COVID-19 Pandemic; Cross-Cultural and Cross-Border Issues; Problems and Challenges; Sports Industry

Citation

Isenberg, Daniel, and William Kerr. "RacingThePlanet’s 20-Year Marathon." Harvard Business School Case 822-125, May 2022.

About The Author

William R. Kerr

Entrepreneurial Management
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