Publications
Publications
- June 2022 (Revised October 2022)
- HBS Case Collection
Bosch (A): Entering the Electric Bike Market?
By: Ramon Casadesus-Masanell, Oliver Gassmann, Felix Wortmann and Sven Jung
Citation
Casadesus-Masanell, Ramon, Oliver Gassmann, Felix Wortmann, and Sven Jung. "Bosch (A): Entering the Electric Bike Market?" Harvard Business School Case 722-459, June 2022. (Revised October 2022.)