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  • May 2022
  • Case
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From GOP to NFT: Anthony Scaramucci and the Launch of Flatter NFT

By: Lauren Cohen, Richard Ryffel and Grace Headinger
  • Format:Print
  • | Language:English
  • | Pages:17
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Abstract

Anthony Scaramucci, Managing Director of SkyBridge Capital, considered whether he should officially greenlight the launch of SkyBridge’s own NFT platform — Flatter NFT. He had led the investment firm to push first into Bitcoin and then Ethereum to make SkyBridge a central node in the crypto industry. He further believed SkyBridge could differentiate itself from OpenSea and other platforms by tying non-fungible tokens with fungible experiences. The technology behind the platform was solidly proven. However, in his head he weighed the tradeoff between launching a full platform versus other ways of investing in the space. With a potential announcement of the platform pending for the September 2021 SALT NYC conference, Scaramucci believed now was the time to make a decision. The NFT space swelled in users and value by the day. Should SkyBridge jump in or move on to another venture?

Keywords

Business Startup; Fintech; Technology; Cryptocurrency; Web3; Business Startups; Volatility; Decision Making; Entertainment; Entrepreneurship; Investment; Strategic Planning; Adoption; Competitive Advantage; Technology Adoption; Finance; Currency; Banking Industry; Financial Services Industry; Technology Industry; New York (city, NY)

Citation

Cohen, Lauren, Richard Ryffel, and Grace Headinger. "From GOP to NFT: Anthony Scaramucci and the Launch of Flatter NFT." Harvard Business School Case 222-085, May 2022.
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About The Author

Lauren H. Cohen

Finance
→More Publications

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  • Rawbank's Illico Cash: Can 'Fast Money' Overcome Cash Dependency in the DRC? By: Lauren Cohen and Grace Headinger
  • Reclaiming the Land of Purple: Purpl’s Mission to Unlock Finance in Lebanon By: Lauren Cohen and Grace Headinger
  • In Data We Trust: Be Mobile Africa and Furthering Financial Inclusion Across the African Continent By: Lauren Cohen, Grace Headinger and Pierre Marchesseault
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