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Why Build in Web3

By: Jad Esber and Scott Duke Kominers
  • Format:Electronic
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Abstract

A major change is coming to the internet. While today’s dominant platforms have guarded their troves of user data and maintained an advantage through network effects, new companies—working in what they're calling a “Web3” model—are proposing a new value proposition to users. In Web3, instead of platforms having full control of the underlying data, users own whatever content they have created (such as posts or videos), as well as digital objects they have purchased, and these digital assets are typically portable. This new paradigm has a few important advantages: it's easier for new companies to compete with established ones if they offer better user experience; the system is less zero-sum, because user lock-in isn’t the primary goal; and it can be easier to win users' trust, as key operations can be encoded on the blockchain in “smart contracts” that are auditable and immutable. All of this means that it can be much easier to launch a product in Web3.

Keywords

Blockchain; User Experience; Digital Platforms; Network Effects; Internet and the Web; Competition; Web Services Industry

Citation

Esber, Jad, and Scott Duke Kominers. "Why Build in Web3." Harvard Business Review Digital Articles (May 16, 2022).
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About The Author

Scott Duke Kominers

Entrepreneurial Management
→More Publications

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  • Collusion in Brokered Markets By: John William Hatfield, Scott Duke Kominers and Richard Lowery
  • Harvard Students Should Ignore Calls to Boycott Israel Trek By: Jesse M. Fried, Paul A. Gompers, Scott Kominers and Mark C. Poznansky
  • O2X: Optimizing to the X By: Scott Duke Kominers, Thomas Jennings and Maisie Wiltshire-Gordon
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