CML Group, Inc.: Going Public (C)
Contains a description of some issues confronting management of CML Group. They have decided to go public, have selected an underwriting team, and must make final decisions about the size, composition and pricing of the issue. Because stock prices have fallen since the decision to go public was made, the company is faced with the prospect of lowering the number of shares to be sold, lowering the offering price, or withdrawing the issue altogether. Can be handed out at the end of class discussion of CML Group, Inc.: Going Public (B).
Keywords: Initial Public Offering; Going Public; Problems and Challenges; Consumer Products Industry; Retail Industry;
Citation:
Sahlman, William A. "CML Group, Inc.: Going Public (C)." Harvard Business School Case 286-009, August 1985. View Details
