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  • April 2022
  • Case
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Mastercard: Creating a World Beyond Cash

By: Sunil Gupta, Linda A. Hill, Julia Kelley and Emily Tedards
  • Format:Print
  • | Language:English
  • | Pages:21
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Abstract

In late 2021, Mastercard CEO Michael Miebach and Chairman and former CEO Ajaypal “Ajay” Banga considered how Mastercard could best position itself for continued success in the years to come. Since Mastercard’s initial public offering in 2006, the company had grown and transformed, driven in part by a core strategy of “Grow-Diversify-Build” and vision of a “World Beyond Cash.” During Banga’s recent tenure as CEO, Mastercard had invested in creating a strong culture, recruiting top talent, driving innovation, partnering with would-be competitors, and launching new services. Now, with Miebach at the helm as Mastercard’s CEO, the payments landscape was experiencing increasing democratization of the banking system, the rise of blockchain and cryptocurrency, and increasing nationalism, among other shifts. Miebach and Banga needed to identify the most pressing threats and opportunities in the ever-evolving payments landscape and determine how to take advantage of them. As they looked ahead, they asked themselves: Was Mastercard well positioned for the next 10 years?

Keywords

Technological Innovation; Leadership; Leading Change; Organizational Culture; Business Strategy; Change; Change Management; Money; Cash; Credit; Financial Institutions; Banks and Banking; Central Banking; Financial Instruments; Credit Cards; Financial Markets; Globalization; Innovation and Invention; Innovation and Management; Innovation Strategy; Leadership Style; Competitive Advantage; Corporate Strategy; Diversification; Information Technology; Banking Industry; Financial Services Industry; North and Central America; United States; New York (state, US)

Citation

Gupta, Sunil, Linda A. Hill, Julia Kelley, and Emily Tedards. "Mastercard: Creating a World Beyond Cash." Harvard Business School Case 522-001, April 2022.
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About The Authors

Sunil Gupta

Marketing
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Linda A. Hill

Organizational Behavior
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