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Publicis Groupe 2021: Changing Nearly Everything

By: Rosabeth M. Kanter, Tonia Labruyere, Vincent Dessain and Catarina Martinez
  • Format:Print
  • | Language:English
  • | Pages:25
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Abstract

After a leadership change at the French advertising company Publicis, new CEO Arthur Sadoun has to navigate changes due to digitalization and a pandemic. Teaching Note for HBS Case No. 322-050.

Keywords

Digital; Digitalization; Advertising; Marketing; Creative Industry; Succession; Leadership; Transition; Transformation; Change Management; Advertising Industry; United States; France; Europe

Citation

Kanter, Rosabeth M., Tonia Labruyere, Vincent Dessain, and Catarina Martinez. "Publicis Groupe 2021: Changing Nearly Everything." Harvard Business School Teaching Note 322-104, April 2022.

About The Author

Rosabeth M. Kanter

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