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  • 2022
  • Chapter
  • Evolutions of Capitalism

Capitalism and the Environment

By: Geoffrey Jones
  • Format:Electronic
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Abstract

Capitalism drove the environmental decimation of the planet. The environment was seen as a free good, while the consequences of dirty industrial and agricultural processes were seen as external to the firm. Public policies largely allowed this to happen, as politicians have a preference for short-term economic growth, job creation and higher living standards over the natural environment. However capitalism has never been monolithic. Since the nineteenth century purpose-driven entrepreneurs put in place the fundamentals of organic agriculture, renewable energy and other sustainable technologies. They offered a radical alternative to conventional capitalism. Over recent decades mainstream big business has taken up the cause of sustainability with a diffusion of corporate sustainability reports, green brands and certification programs. While the new attention to the environment is welcome, corporate sustainability can also be regarded as the commodification of environmentalism. It has confused consumers and turned sustainability into a code for greenwashing. The pioneering green entrepreneurs embodied values, often religious or philosophical, in their products and technologies, and the empty rhetoric employed by many large corporations has proved a poor substitute.

Keywords

History; Environment; Sustainability; Capitalism; Ethics; Business History; Environmental Sustainability; Green Technology; Pollution; Climate Change

Citation

Jones, Geoffrey. "Capitalism and the Environment." Chap. 8 in Evolutions of Capitalism: Historical Perspectives: 1200–2000, edited by Catherine Casson and Philipp Robinson Rössner, 187–211. Bristol, United Kingdom: Bristol University Press, 2022.

About The Author

Geoffrey G. Jones

General Management
→More Publications

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More from the Author
  • Vicky Tsai and Tatcha: Confronting Stereotypes By: Geoffrey Jones and Mona Rahmani
  • Ken Durham and Unilever as a 'Multi-Local Multinational' By: Geoffrey Jones and Mona Rahmani
  • Nestlé, Shared Value and KitKat Diplomacy By: Geoffrey G. Jones and Sabine Pitteloud
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