Restaurant Brands International: Version 2.0

In 2010, 3G Capital acquired Burger King, the second largest burger chain globally. 3G expanded Burger King’s operations via acquisitions into a multi-brand business, renamed Restaurant Brands International. The acquisition had been a financial success story for 3G. However, in recent years RBI had faced its share of challenges including competition in its home markets, the rollout of a digital strategy, and increased employee turnover. In March 2022, the questions facing José Cil, RBI’s CEO, and the company’s co-chairmen, Daniel Schwartz and Alex Behring, were whether they had done the right things to address these challenges and position RBI for continued success and what else needed to be done?