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  • March 2022
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Auto Mag (Abridged)

By: David E. Bell
  • Format:Print
  • | Language:English
  • | Pages:5
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Abstract

A young HBS graduate purchases a publisher of specialty magazines that advertises second hand cars, boats, trucks, etc. The magazines carry photographs and a brief description of each article for sale. The company faces the problem of deciding on how many magazines to drop off at each distribution point. Teaching objectives: relevant costs which are not always obvious, simple forecasting, and shortcomings of critical fractile analysis.

Keywords

Distribution; Cost Management; Decision Choices and Conditions; Forecasting and Prediction

Citation

Bell, David E. "Auto Mag (Abridged)." Harvard Business School Case 122-096, March 2022.
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About The Author

David E. Bell

Marketing
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  • To Feed the Planet: Juan Luciano at ADM By: Joshua D. Margolis, David E. Bell, Damien McLoughlin, Stacy Straaberg and James Weber
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