March 2022
Case
HBS Case Collection

Auto Mag (Abridged)

Format:Print
| Language:English
| Pages:5

Abstract

A young HBS graduate purchases a publisher of specialty magazines that advertises second hand cars, boats, trucks, etc. The magazines carry photographs and a brief description of each article for sale. The company faces the problem of deciding on how many magazines to drop off at each distribution point. Teaching objectives: relevant costs which are not always obvious, simple forecasting, and shortcomings of critical fractile analysis.