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  • March 2022 (Revised November 2022)
  • Case
  • HBS Case Collection

Emeritus: Achieving Impact, Providing Access (A)

By: Ashish Nanda and Zack Kurtovich
  • Format:Print
  • | Language:English
  • | Pages:21
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Abstract

In June 2019, Emeritus cofounders Ashwin Damera (HBS MBA 2005) and Chaitanya (Chait) Kalipatnapu were thrilled with the growth of their start-up. Eruditus, formed in October 2010 to provide in-person executive education, had established itself in the market and was growing steadily. Emeritus, an Eruditus subsidiary established in July 2015 to offer online executive education, had grown like a rocket. Damera and Kalipatnapu believed that their firm was only in the very early stages of an exciting journey. The opportunity for further growth and success was immense. Yet, the co-founders were acutely conscious that “what got us here will not get us there.” They faced some strategic choices in the near future. Among these was a decision on whether to grow its university-branded offerings aggressively or to promote the Emeritus brand more assiduously.

Keywords

Technology; Education Technology; Professional Service Firm; Strategy; Entrepreneurship And Strategy; Entrepreneurship; Executive Education; Startup; Digital Brand; Marketing; Global Business; Global Firm; Business Startups; Growth and Development; Growth and Development Strategy

Citation

Nanda, Ashish, and Zack Kurtovich. "Emeritus: Achieving Impact, Providing Access (A)." Harvard Business School Case 722-429, March 2022. (Revised November 2022.)
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About The Author

Ashish Nanda

Strategy
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Related Work

    • March 2022 (Revised November 2022)
    • Faculty Research

    Emeritus: Achieving Impact, Providing Access (A)

    By: Ashish Nanda and Zack Kurtovich
Related Work
  • Emeritus: Achieving Impact, Providing Access (A) By: Ashish Nanda and Zack Kurtovich
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