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Navigating Nascent Industries and Product Categories

By: Rory McDonald
  • Format:Print
  • | Language:English
  • | Pages:30
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Abstract

This Note introduces a module of cases used at Harvard Business School to teach fundamental concepts about navigating nascent industries and product categories. It elaborates a set of ‘innovation tensions’ that managers must address in these domains. In connecting the cases to scholarly research on nascent industries (including research by the author), the module builds out a structured process for identifying the tensions and proposes product-strategy sequences and operational processes for resolving them effectively. It concludes by describing core ideas an instructor can teach via the module’s six case studies.

Keywords

Nascent Industries; Product; Innovation and Management; Strategy

Citation

McDonald, Rory. "Navigating Nascent Industries and Product Categories." Harvard Business School Module Note 622-097, March 2022.

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