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  • March 2022
  • Module Note

Navigating Nascent Industries and Product Categories

By: Rory McDonald
  • Format:Print
  • | Language:English
  • | Pages:30
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Abstract

This Note introduces a module of cases used at Harvard Business School to teach fundamental concepts about navigating nascent industries and product categories. It elaborates a set of ‘innovation tensions’ that managers must address in these domains. In connecting the cases to scholarly research on nascent industries (including research by the author), the module builds out a structured process for identifying the tensions and proposes product-strategy sequences and operational processes for resolving them effectively. It concludes by describing core ideas an instructor can teach via the module’s six case studies.

Keywords

Nascent Industries; Product; Innovation and Management; Strategy

Citation

McDonald, Rory. "Navigating Nascent Industries and Product Categories." Harvard Business School Module Note 622-097, March 2022.
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About The Author

Rory M. McDonald

Technology and Operations Management
→More Publications

More from the Author

    • December 2022
    • Administrative Science Quarterly

    Shaping Nascent Industries: Innovation Strategy and Regulatory Uncertainty in Personal Genomics

    By: Cheng Gao and Rory McDonald
    • September 2022
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    A Spanner in the Works: Category-Spanning Entrants and Audience Valuation of Incumbents

    By: Rory M. McDonald and Ryan T. Allen
    • MIT Sloan Management Review

    Mastering Innovation's Toughest Trade-Offs

    By: Christopher B. Bingham and Rory M. McDonald
More from the Author
  • Shaping Nascent Industries: Innovation Strategy and Regulatory Uncertainty in Personal Genomics By: Cheng Gao and Rory McDonald
  • A Spanner in the Works: Category-Spanning Entrants and Audience Valuation of Incumbents By: Rory M. McDonald and Ryan T. Allen
  • Mastering Innovation's Toughest Trade-Offs By: Christopher B. Bingham and Rory M. McDonald
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