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  • March 2022 (Revised February 2023)
  • Case
  • HBS Case Collection

Sunōmi Switchel: Time to Switch?

By: Lindsay N. Hyde, Shani Carter McKinney and Alexandra Horvitz
  • Format:Print
  • | Language:English
  • | Pages:16
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Abstract

Nicole Blank has bootstrapped her functional beverage company, Sunōmi Switchel, to contracts with leading grocery retailers. She is now faced with a series of choices for if and how to continue to grow the business.

Keywords

Startup; Start-up; Startup Management; Burnout; Entrepreneur; Entrepreneurial Journey; Bootstrap; Entrepreneurship; Growth and Development Strategy; Business Startups; Crisis Management; Financial Condition; Retail Industry; Food and Beverage Industry; District of Columbia

Citation

Hyde, Lindsay N., Shani Carter McKinney, and Alexandra Horvitz. "Sunōmi Switchel: Time to Switch?" Harvard Business School Case 822-078, March 2022. (Revised February 2023.)

About The Author

Lindsay N. Hyde

Entrepreneurial Management
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