Publications
Publications
- March 2022
- HBS Case Collection
LooksRare: The Decentralized, Tokenized, NFT Marketplace
By: Scott Duke Kominers, Shai Bernstein and George Gonzalez
Abstract
LooksRare launched a decentralized and anonymous organization to compete against NFT marketplace leader OpenSea. By launching its own cryptocurrency, LooksRare attempted to lure users with a digital rewards program. The nature of the organization and its business model, however, brought challenges that are unique to the blockchain industry.
Keywords
Citation
Kominers, Scott Duke, Shai Bernstein, and George Gonzalez. "LooksRare: The Decentralized, Tokenized, NFT Marketplace." Harvard Business School Case 822-119, March 2022.