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  • March 2022 (Revised August 2022)
  • Case
  • HBS Case Collection

LooksRare: The Decentralized, Tokenized, NFT Marketplace

By: Scott Duke Kominers, Shai Bernstein and George Gonzalez
  • Format:Print
  • | Language:English
  • | Pages:21
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Abstract

LooksRare launched a decentralized and anonymous organization to compete against NFT marketplace leader OpenSea. By launching its own cryptocurrency, LooksRare attempted to lure users with a digital rewards program. The nature of the organization and its business model, however, brought challenges that are unique to the blockchain industry.

Keywords

NFTs; Alternative Assets; Blockchain; Cryptocurrency; Customer Relationship Management; Market Entry and Exit; Business Model; Marketing

Citation

Kominers, Scott Duke, Shai Bernstein, and George Gonzalez. "LooksRare: The Decentralized, Tokenized, NFT Marketplace." Harvard Business School Case 822-119, March 2022. (Revised August 2022.)
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About The Authors

Scott Duke Kominers

Entrepreneurial Management
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Shai Benjamin Bernstein

Entrepreneurial Management
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Related Work

    • August 2022
    • Faculty Research

    LooksRare: The Decentralized, Tokenized, NFT Marketplace

    By: Shai Benjamin Bernstein, Scott Duke Kominers and George Gonzalez
    • March 2022 (Revised August 2022)
    • Faculty Research

    LooksRare: The Decentralized, Tokenized, NFT Marketplace

    By: Scott Duke Kominers, Shai Bernstein and George Gonzalez
Related Work
  • LooksRare: The Decentralized, Tokenized, NFT Marketplace By: Shai Benjamin Bernstein, Scott Duke Kominers and George Gonzalez
  • LooksRare: The Decentralized, Tokenized, NFT Marketplace By: Scott Duke Kominers, Shai Bernstein and George Gonzalez
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