Publications
Publications
  • March 2022 (Revised January 2023)
  • Case
  • HBS Case Collection

Bored Ape Yacht Club: Navigating the NFT World

By: Scott Duke Kominers, Das Narayandas and Kerry Herman
  • Format:Print
  • | Language:English
  • | Pages:32
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Abstract

The case explores the rise and popularity of the Bored Ape Yacht Club non-fungible tokens (NFTs).

Keywords

NFTs; Markets; Entrepreneurship; Marketing; Technology Industry

Citation

Kominers, Scott Duke, Das Narayandas, and Kerry Herman. "Bored Ape Yacht Club: Navigating the NFT World." Harvard Business School Case 822-065, March 2022. (Revised January 2023.)

About The Authors

Scott Duke Kominers

Entrepreneurial Management
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Das Narayandas

Marketing
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