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  • March 2022 (Revised January 2023)
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Bored Ape Yacht Club: Navigating the NFT World

By: Scott Duke Kominers, Das Narayandas and Kerry Herman
  • Format:Print
  • | Language:English
  • | Pages:32
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Abstract

The case explores the rise and popularity of the Bored Ape Yacht Club non-fungible tokens (NFTs).

Keywords

NFTs; Markets; Entrepreneurship; Marketing; Technology Industry

Citation

Kominers, Scott Duke, Das Narayandas, and Kerry Herman. "Bored Ape Yacht Club: Navigating the NFT World." Harvard Business School Case 822-065, March 2022. (Revised January 2023.)
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About The Authors

Scott Duke Kominers

Entrepreneurial Management
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Das Narayandas

Marketing
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Related Work

    • March 2022 (Revised January 2023)
    • Faculty Research

    Bored Ape Yacht Club: Navigating the NFT World

    By: Scott Duke Kominers, Das Narayandas and Kerry Herman
Related Work
  • Bored Ape Yacht Club: Navigating the NFT World By: Scott Duke Kominers, Das Narayandas and Kerry Herman
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