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  • March 2022
  • Supplement
  • HBS Case Collection

Allianz Customer Centricity: Is Simplicity the Way Forward?

By: Eva Ascarza
  • Format:Electronic
  • | Language:English
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Citation

Ascarza, Eva. "Allianz Customer Centricity: Is Simplicity the Way Forward?" Harvard Business School Spreadsheet Supplement 522-713, March 2022.
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About The Author

Eva Ascarza

Marketing
→More Publications

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More from the Author
  • Tabby: Winning Customers' Digital Wallets By: Eva Ascarza
  • Unintended Consequences of Algorithmic Personalization By: Ayelet Israeli and Eva Ascarza
  • Dynamic Personalization with Multiple Customer Signals: Multi-Response State Representation in Reinforcement Learning By: Liangzong Ma, Ta-Wei Huang, Eva Ascarza and Ayelet Israeli
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