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  • February 2022 (Revised January 2023)
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Huazhu: A Chinese Hotel Giant's Journey of Digital Transformation

By: Feng Zhu, Yulin Fang, Bonnie Yining Cao and Duan Yang
  • Format:Print
  • | Language:English
  • | Pages:26
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Abstract

Based in Shanghai, China, Huazhu Group, the world’s third-largest hotel operator, was known for its standardized IT system. It helped the company boost efficiency during the COVID-19 pandemic. Chief Digital Officer Xinxin Liu also faced some longer-term challenges: What resources and digital strategy would the company need as it tapped into the higher-end hotel market to become a multi-brand hotel giant? How should Huazhu balance the needs between using its IT solutions to scale its own operations on one hand and to empower other hotels on the other?

Keywords

Hotel Industry; COVID-19 Pandemic; Labor; Business or Company Management; Emerging Markets; Information Technology; Operations; Strategy; Digital Transformation; Accommodations Industry; China; United States; Singapore; Germany; Hong Kong

Citation

Zhu, Feng, Yulin Fang, Bonnie Yining Cao, and Duan Yang. "Huazhu: A Chinese Hotel Giant's Journey of Digital Transformation." Harvard Business School Case 622-071, February 2022. (Revised January 2023.)
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About The Author

Feng Zhu

Technology and Operations Management
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Related Work

    • February 2022 (Revised January 2023)
    • Faculty Research

    Huazhu: A Chinese Hotel Giant's Journey of Digital Transformation

    By: Feng Zhu, Yulin Fang, Bonnie Yining Cao and Duan Yang
Related Work
  • Huazhu: A Chinese Hotel Giant's Journey of Digital Transformation By: Feng Zhu, Yulin Fang, Bonnie Yining Cao and Duan Yang
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