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  • February 2022
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Toto Wolff and the Mercedes Formula One Team

By: Anita Elberse and David Moreno Vicente
  • Format:Print
  • | Language:English
  • | Pages:30
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Abstract

In December 2021, Toto Wolff, team principal and chief executive officer of the Mercedes-AMG Petronas Formula One team (the ‘Mercedes team’) is preparing for the start of the 2021 Formula One (‘F1’) season’s last Grand Prix, in the United Arab Emirates. Everything the team has fought for this season is on the line. The Mercedes team is in an excellent position to win an unprecedented eighth consecutive Constructors’ Championship, the award for the best overall team effort in F1. Meanwhile, driver Lewis Hamilton is tied with rival team Red Bull’s Max Verstappen in points, and with another victory can clinch a record eighth Drivers’ Championship, the award for the season’s best driver. Win or lose today, the Mercedes team under Wolff’s leadership has every reason to claim the title of most successful team in the history of F1, the world’s most prestigious motor racing competition—and, with its remarkable seven-going-on-eight-year winning streak, perhaps in all of sports. Will Wolff again lead the Mercedes team to a win? What is the secret to his and his team’s success? And with a new set of challenges on the horizon for next season—most notably, a major rule change governing aerodynamics that could upend the teams’ competitiveness—how can Wolff and his team ensure that Mercedes stays at the top?

Keywords

Leadership; Team Management; Culture; Organizational Culture; Sports; Entertainment; Media; Superstars; General Management; Engineers; Competition; Problems and Challenges; Sports Industry; Entertainment and Recreation Industry

Citation

Elberse, Anita, and David Moreno Vicente. "Toto Wolff and the Mercedes Formula One Team." Harvard Business School Case 522-075, February 2022.
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About The Author

Anita Elberse

Marketing
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More from the Authors

    • November–December 2022
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    Number One in Formula One: Leadership Lessons from Toto Wolff and Mercedes, the Team behind One of the Greatest Winning Streaks in All of Sports

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    The NFL’s $110-Billion Media Rights Deals

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    FIFA and The World Cup: The Future of Football

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More from the Authors
  • Number One in Formula One: Leadership Lessons from Toto Wolff and Mercedes, the Team behind One of the Greatest Winning Streaks in All of Sports By: Anita Elberse
  • The NFL’s $110-Billion Media Rights Deals By: Anita Elberse and Elizabeth Warner
  • FIFA and The World Cup: The Future of Football By: Anita Elberse, Oliver Band and Howard Johnson
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