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  • Journal of Language and Social Psychology

The Deception Spiral: Corporate Obfuscation Leads to Perceptions of Immorality and Cheating Behavior

By: D.M. Markowitz, M. Kouchaki, J.T. Hancock and F. Gino
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Abstract

In four studies, we evaluated how corporate misconduct relates to language patterns, perceptions of immorality, and unethical behavior. First, we analyzed nearly 190 codes of conduct from S&P 500 manufacturing companies and observed that corporations with ethics infractions had more linguistically obfuscated codes than corporations without ethics infractions. Next, we tested perceptions of a company based on values statements modified by obfuscation (Study 2). Participants perceived low-obfuscation companies as more moral, warmer, and more trustworthy than high-obfuscation companies. Finally, behavioral experiments (Studies 3a and 3b) revealed that group members cheat more after reading a high-obfuscation values statement than a low-obfuscation values statement. The results provide evidence of a potentially troublesome cycle: corporate unethicality has linguistic traces, can affect how people appraise a company, and can change ethical behavior.

Keywords

Obfuscation; Corporate Unethicality; Deception; Deception Spiral; Organizations; Values and Beliefs; Ethics; Perception; Behavior

Citation

Markowitz, D.M., M. Kouchaki, J.T. Hancock, and F. Gino. "The Deception Spiral: Corporate Obfuscation Leads to Perceptions of Immorality and Cheating Behavior." Journal of Language and Social Psychology 40, no. 2 (March 2021): 277–296.
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About The Author

Francesca Gino

Negotiation, Organizations & Markets
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  • Mellody Hobson at Ariel Investments By: Lakshmi Ramarajan and Francesca Gino
  • Ed Catmull: Lessons from Leading Pixar Animation Studios By: Francesca Gino, Linda Hill, Gary Pisano and Ruth Page
  • 'Just Letting You Know…': Underestimating Others' Desire for Constructive Feedback By: Nicole Abi-Esber, Jennifer E. Abel, Juliana Schroeder and Francesca Gino
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