Publications
Publications
- January 2022 (Revised September 2022)
- HBS Case Collection
White Claw: Defending Market Share as Competition Encroaches
By: Jill Avery
Abstract
Teaching Note for HBS Case No. 521-073.
Keywords
Brand Management; Competition; Growth Strategy; First-mover Advantage; Marketing; Marketing Strategy; Brands and Branding; Competitive Strategy; Consumer Products Industry; Food and Beverage Industry; United States; North America
Citation
Avery, Jill. "White Claw: Defending Market Share as Competition Encroaches." Harvard Business School Teaching Note 522-064, January 2022. (Revised September 2022.)