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  • January 2022 (Revised September 2022)
  • Teaching Note
  • HBS Case Collection

White Claw: Defending Market Share as Competition Encroaches

By: Jill Avery
  • Format:Print
  • | Language:English
  • | Pages:26
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Abstract

Teaching Note for HBS Case No. 521-073.

Keywords

Brand Management; Competition; Growth Strategy; First-mover Advantage; Marketing; Marketing Strategy; Brands and Branding; Competitive Strategy; Consumer Products Industry; Food and Beverage Industry; United States; North America

Citation

Avery, Jill. "White Claw: Defending Market Share as Competition Encroaches." Harvard Business School Teaching Note 522-064, January 2022. (Revised September 2022.)

About The Author

Jill J. Avery

Marketing
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