Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • January 2022 (Revised September 2023)
  • Case
  • HBS Case Collection

Simplifyy

By: Paul A. Gompers and Alicia Dadlani
  • Format:Print
  • | Language:English
  • | Pages:23
ShareBar

Abstract

Jake Lisby, co-founder and CEO of Simplifyy, a property technology startup in Kansas City, Missouri, was both exhausted and exhilarated by the flurry of activity surrounding the pivot of the business model in late 2021. Simplifyy, a venture-backed PropTech company, was transforming from a full-service property management company to a pure SaaS player, selling end-to-end software to “simplify” the labor-intensive property management industry. Lisby, a Missouri native, knew that the change was not without its challenges. Running a software business in the Midwest, which lacked the entrepreneurial ecosystem of other well-known tech hubs, made it challenging to attract the necessary talent, customers, and fundraising. But the upside of pure SaaS company was attractive, and his team knew that not only to survive but to thrive, they had to get this right.

Keywords

SaaS; SaaS Business Models; Business Model; Business Startups; Small Business; Geographic Location; Technological Innovation; Information Technology; Transformation; Problems and Challenges; Real Estate Industry; Information Technology Industry; United States; Missouri

Citation

Gompers, Paul A., and Alicia Dadlani. "Simplifyy." Harvard Business School Case 222-050, January 2022. (Revised September 2023.)
  • Educators
  • Purchase

About The Author

Paul A. Gompers

Entrepreneurial Management
→More Publications

Related Work

    • January 2022 (Revised September 2023)
    • Faculty Research

    Simplifyy

    By: Paul A. Gompers and Alicia Dadlani
Related Work
  • Simplifyy By: Paul A. Gompers and Alicia Dadlani
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.