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  • February 2022 (Revised March 2022)
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National Electric Vehicles Sweden (NEVS): Materializing a Vision

By: Shane Greenstein and Elena Corsi
  • Format:Print
  • | Language:English
  • | Pages:27
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Abstract

In 2021, the car manufacturer National Electric Vehicle Sweden (NEVS) faced the challenge of securing funding from its investor to launch an innovative mobility solution based on fleets of shared autonomous driving (AD) cars. The system was complex as it required the development of several interconnected components: from AD cars to a system to coordinate the vehicles with the city’s digital and physical infrastructure. Furthermore, AD cars were still in a testing phase. The project was made even more complicated by NEVS’ decision to target different customers: from companies which could use PONS as part of a leasing service or to transport goods, to municipalities willing to complement their public transportation services, or private citizens which could use it to commute or go shopping. NEVS felt the urge to launch the system. But was NEVS ready?

Keywords

Autonomous Vehicles; Product Design; Sustainable Cities; Transportation Networks; Auto Industry; Sweden; Europe

Citation

Greenstein, Shane, and Elena Corsi. "National Electric Vehicles Sweden (NEVS): Materializing a Vision." Harvard Business School Case 622-076, February 2022. (Revised March 2022.)
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About The Author

Shane M. Greenstein

Technology and Operations Management
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Related Work

    • February 2022 (Revised March 2022)
    • Faculty Research

    National Electric Vehicles Sweden (NEVS): Materializing a Vision

    By: Shane Greenstein and Elena Corsi
Related Work
  • National Electric Vehicles Sweden (NEVS): Materializing a Vision By: Shane Greenstein and Elena Corsi
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