Publications
Publications
- February 2022 (Revised March 2022)
- HBS Case Collection
National Electric Vehicles Sweden (NEVS): Materializing a Vision
By: Shane Greenstein and Elena Corsi
Abstract
In 2021, the car manufacturer National Electric Vehicle Sweden (NEVS) faced the challenge of securing funding from its investor to launch an innovative mobility solution based on fleets of shared autonomous driving (AD) cars. The system was complex as it required the development of several interconnected components: from AD cars to a system to coordinate the vehicles with the city’s digital and physical infrastructure. Furthermore, AD cars were still in a testing phase. The project was made even more complicated by NEVS’ decision to target different customers: from companies which could use PONS as part of a leasing service or to transport goods, to municipalities willing to complement their public transportation services, or private citizens which could use it to commute or go shopping. NEVS felt the urge to launch the system. But was NEVS ready?
Keywords
Autonomous Vehicles; Product Design; Sustainable Cities; Transportation Networks; Auto Industry; Sweden; Europe
Citation
Greenstein, Shane, and Elena Corsi. "National Electric Vehicles Sweden (NEVS): Materializing a Vision." Harvard Business School Case 622-076, February 2022. (Revised March 2022.)