Publications
Publications
- January 2022
- HBS Case Collection
Mobileye 2021: Robotaxi and/or Consumer AV?
By: David B. Yoffie
Abstract
The Mobileye 2021 case is a strategy case developed for the Strategy & Technology course, which is a second year elective at Harvard Business School. The primary purpose of the case is to teach the framework, “Look Forward, Reason Back,” which is described in David Yoffie and Michael Cusumano’s book, Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs (HarperBusiness 2015).
Keywords
Technology Companies; Robotics; Autonomous Vehicles; Strategy; Decision Making; Transportation; Technological Innovation; Auto Industry; Technology Industry; Transportation Industry; Israel
Citation
Yoffie, David B. "Mobileye 2021: Robotaxi and/or Consumer AV?" Harvard Business School Teaching Note 722-382, January 2022.