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  • December 2021
  • Case
  • HBS Case Collection

Bunge: Building a Sustainable Future?

By: Forest Reinhardt, David E. Bell, Pedro Levindo and Ruth Costas
  • Format:Print
  • | Language:English
  • | Pages:40
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Abstract

Bunge, one of the world’s leading agribusiness traders and processors, strives to comply with its commitment to having a deforestation-free value chain by 2025 while it considers potential new business growth areas. After a complex turnaround, which involved one of the biggest corporate reorganizations in Bunge’s 203-year history, the company finally has surplus cash to invest. CEO Greg Heckman and Chief Sustainability Officer Robert Coviello must figure out if they can turn sustainability into a profit maker for the company or if it will remain as another cost of doing business.

Keywords

Deforestation; Value Chain; Agribusiness; Values and Beliefs; Growth and Development Strategy; Corporate Social Responsibility and Impact; Environmental Sustainability; Financial Strategy; Agriculture and Agribusiness Industry

Citation

Reinhardt, Forest, David E. Bell, Pedro Levindo, and Ruth Costas. "Bunge: Building a Sustainable Future?" Harvard Business School Case 522-007, December 2021.
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About The Authors

Forest L. Reinhardt

Business, Government and the International Economy
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David E. Bell

Marketing
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    Doing Business in São Paulo, Brazil

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    Master Kong: Growing the Instant Noodles Market in China

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More from the Authors
  • Doing Business in Santiago, Chile By: Willis Emmons, Leonard A. Schlesinger and Ruth Costas
  • Doing Business in São Paulo, Brazil By: Hise O. Gibson, Leonard A. Schlesinger, Ruth Costas and Pedro Levindo
  • Master Kong: Growing the Instant Noodles Market in China By: Forest Reinhardt and Shu Lin
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