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Troverie (B)

By: Thomas R. Eisenmann, Lindsay N. Hyde and Olivia Graham
  • Format:Print
  • | Language:English
  • | Pages:4
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Abstract

Resolves the questions raised in Troverie (A); recounts pivots and efforts to raise capital from strategic investors and sell Troverie; and shares the founder's post-mortem reflections on what went wrong and what he might have done differently.

Keywords

Startup; Failed Startup; Luxury Goods; Entrepreneurship; Business Startups; Failure; Luxury; Fashion Industry; United States

Citation

Eisenmann, Thomas R., Lindsay N. Hyde, and Olivia Graham. "Troverie (B)." Harvard Business School Supplement 822-069, December 2021.

About The Authors

Thomas R. Eisenmann

Entrepreneurial Management
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Lindsay N. Hyde

Entrepreneurial Management
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