Publications
Publications
- July 1984 (Revised September 1986)
- HBS Case Collection
CML Group, Inc.: Going Public (A)
Abstract
Describes a series of decisions confronting Charles Leighton, co-founder and chairman of the CML Group. CML is a successful participant in the leisure time industry with two lines of business: specialty retailing and recreational consumer products. The key issues in the case are: 1) Should CML Group go public? and 2) How should management select an investment banking team? In order to address these issues, the students will have to understand the strategy and performance of CML, and assess the costs and benefits of going public in that context. Then, they will have to develop a strategy for selecting an underwriting team consistent with their analysis of the first issue.
Keywords
Valuation; Going Public; Strategy; Business or Company Management; Cost vs Benefits; SWOT Analysis; Investment Banking; Financing and Loans; Planning; Corporate Finance; Retail Industry; Consumer Products Industry
Citation
Sahlman, William A. "CML Group, Inc.: Going Public (A)." Harvard Business School Case 285-003, July 1984. (Revised September 1986.)